…by working with them, to make them and their businesses look good.

With over 20 years of hands-on experience at the sharp end of brand identity, strategy, and design, I’ve done that for some of the world’s most recognised organisations – the United Nations, World Rugby, John Lewis, Dulux, Glencore, and many more – working as Creative Director, Design Director, and Art Director, both independently and through leading brand agencies including Interbrand, Design Bridge, Futurebrand, and Landor.

I help businesses define who they are, build brand identities that really mean something, and create visual systems that work hard across every touchpoint, whether it’s corporate literature, ESG reports, digital applications, environments, campaigns, packaging, airline livery, and everything in between.

Everything I do, is thoroughly thought through.

I’ve run my own studio, I’ve led teams inside global networks, and I’ve worked directly with founders, brand teams, and entrepreneurs. Every opportunity and every challenge is different, but the discipline is the same – deep understanding first, strategic ideation second, and then beautiful work, individually crafted to deliver.

Based both in London and Munich, I work as a Creative Partner, with brands, businesses, and agencies across the UK, Europe, and beyond.

I deliver work that works.