BDC
Client
BDC
Services
Brand Strategy
Brand Positioning
Brand Identity
Digital Design
Social Media
Art Direction
Role
Creative Director & Project Owner
Credits
Brand Strategy:
Chris Davenport
Portrait Photography:
Mabeth (Beth) Lugtu
“Dan and his team took our business through the entire branding process – from inception through to completion – with clear directives and a positive vibe.
At key moments, Dan took the leadership role, but knew when to engage my team and I, allowing us to be an important part of the process. From start to finish, it was a pleasure, and I am incredibly happy with the final outcome. Absolutely evident, is that Dan and his team wear many different hats, and have the ability to approach a challenging situation and come out with the winning solution. The creative abilities, attention to detail, and diligent approach to deliver the end product, is both considered and refreshing.
Dan has my firm endorsement as a sterling marketing and branding specialist, and I look forward to working with him in the future.”
Jody Pamplin
CEO & Managing Director, BDC
A progressive rebrand, for one of British Columbia's leading Quantity Surveyors
Background
BDC was established in 1988 by professionals dedicated to improving and advancing the role of Cost Consultants in Canada.
Brief
Now under new leadership, this highly progressive and forward thinking business commissioned us to create a new brand positioning, brand strategy, and brand identity – that could tell their story and communicate their new approach – their vision, and values, into the future. All built on existing strengths while pointing towards the new aspirations, and differentiating them from their competitors. Effectively, BDC: 2.0.
Insight
In a competitor landscape, bound by unnecessary time consuming and costly processes, BBC have a nimble and agile approach to solving client needs from both lender and developer perspective.
Solution
By Building Confidence, we make Progress Possible.
This new brand positioning brings a bold vision to life. By building confidence, through a diligent approach, deep technical expertise and trusted relationships, BDC makes progress possible.
The design emphasises the professionalism and agility that BDC stands for. Fresh and dynamic — the single, clean, undulating line is a nod to the city’s ever-evolving landscape — once you read it, you can’t unread it. Inspired by Vancouver’s skyline– the new BDC logo is more than just a visual identifier; it’s a representation of the values, location, and vision for the future. It was born from an idea deeply rooted in BDC and their client’s surroundings — Vancouver’s iconic skyline and modern architectural lines.
Colour played a significant role in bringing the new visual identity to life. Inspired by Vancouver’s natural surroundings, we selected a palette of deep greens that are seen from the city, and reminiscent of the Pacific waters, with a flash of red as a nod to the Canadian flag, These colours give the brand a sense of deep calm and professionalism, while also maintaining a connection to nature. The ‘buff’ canvas colour was inspired by the project folders used by the business on a day-to-day basis.
Typography was key component. We opted for a typeface that balanced classic modernity with legibility. The font’s bold yet minimalistic design is a visual foil to the architectural lines in the logo, reinforcing the brand’s strong, forward-thinking image.
People photography was another key part of the rebrand. In a sector awash with bland corporate headshot portraiture, we believed that, as a people focussed business, BDC should celebrate the diversity and personality of it’s people. Natural, unrehearsed, and aspirational, the imagery is warm and engaging, and captures the positive spirit of the people who work at, or with BDC.
We created a suite of playful keyline illustrations to accompany the other assets to add storytelling to the visual language. A refreshed iconography set that compliments the logo and illustrations has been introduced to help users navigate complex business offers and services.
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About
I help to solve other people's problems...
…by working with them, to make them and their businesses look good.
With over 20 years of hands-on experience at the sharp end of brand identity, strategy, and design, I’ve done that for some of the world’s most recognised organisations – the United Nations, World Rugby, John Lewis, Dulux, Glencore, and many more – working as Creative Director, Design Director, and Art Director, both independently and through leading brand agencies including Interbrand, Design Bridge, Futurebrand, and Landor.
I help businesses define who they are, build brand identities that really mean something, and create visual systems that work hard across every touchpoint, whether it’s corporate literature, ESG reports, digital applications, environments, campaigns, packaging, airline livery, and everything in between.
Everything I do, is thoroughly thought through.
I’ve run my own studio, I’ve led teams inside global networks, and I’ve worked directly with founders, brand teams, and entrepreneurs. Every opportunity and every challenge is different, but the discipline is the same – deep understanding first, strategic ideation second, and then beautiful work, individually crafted to deliver.
Based both in London and Munich, I work as a Creative Partner, with brands, businesses, and agencies across the UK, Europe, and beyond.
I deliver work that works.
Collaborations over the years include:
4AD / Alabama 3 / Amp / Artemis Investments / BDC / Condor Airlines / Damien Hirst / Davidoff / Design Bridge / Detroit Electric / Diageo / Digital Vision / DTI / Elmwood / Ecotricity / EMI / F&C Investment Trust / First Word Records / Futurebrand / Glencore / GSK / Heavenly / HMV / Identica / Interbrand / John Lewis / !K7 Records / Lambeth Council / Landor / Lufthansa / M&S / Mars / NDC Partnership / OLI Records / Orange / OPX / Parlaphone Records / Pepsico / Philips / Royal Free Hospital / SAB Miller / Saracen / Selfridges / Shadow Robot / Sony Music / The Body Shop / The Bloodhound Project / The Brand Union / The Compass Group / Toucan / TRL / RutsDC / Thomas Cook Airlines / Tower Hamlets Council / Tritax Group / United Nations / V23 / Vodafone / WIZZ Air / World Rugby / WRI / and many more…
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The content in this website (danbarber.co.uk) is for general information purposes only. The information is provided by us, and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event can we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Every effort is made to keep the copyright holders of imagery contained within to be fully credited, it must be understood that most of the work contained in this site is notational design impression, and has not been used for commercial purposes. If you are the copyright holder of any imagery, or believe you hold any intellectual property, then please contact us at hello@danbarber.co.uk and we will either correct the relevant copyright or remove the element(s) from this site.
Through this website you are able to link to other websites of which we are not under the control of. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Thank you.