Kandola
Client
Kandola+
Services
Brand Identity
Digital Design
Art Direction
Role
Creative Director for Heavenly Group
Let's change the world for the better.
Background
Kandola+ is a global market-leading D&I (Diversity & Inclusion) learning platform helping businesses to drive inclusion through action, not words.
Brief
With the prospect of launching a major new online offer, Kandola needed a way to frame their products and services, and shape the Kandola+ ‘way’ – how they set their priorities, how they innovate their offer, and set out the difference they are trying to make – to deliver on their vision.
Insight
Kandola+ is a global market-leading D&I (Diversity & Inclusion) learning platform helping businesses to drive inclusion through action, not words. This is more than a business proposition.
Solution
The Power of Diversity – the new brand strategy for Kandola, brings a fresh perspective to everything D&I, with the intent to create a movement that transcends corporate life and becomes a culture, making positivity about D&I a lifestyle choice. The Kandola+ movement has inclusivity at its heart and invites membership for all, and celebrates the positive benefits of making D&I integral to our way of thinking.
Kandola is not an educational resource designed to make employees within corporates D&I-compliant, it becomes a way of life.
The Power of Diversity
The concept for the new Brand Identity was inspired by characters found in language that is increasingly used as shorthand – the special characters we use to communicate. These special characters begin to communicate and support the Power of Diversity – everyone is different, and everybody communicates in slightly different ways. It’s these characters that became the building blocks for the new identity system.
Contact
It's good to talk
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Whether you’re looking to start, grow, inform, reposition, or simply take over the world, I can help make that happen.
A face-to-face chat is always better, so drop me an email and we can talk about you, and how I might be able to help.
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